What makes Diesel a one-of-a-kind brand? From the evolution under the guidance of Glenn Martens to bold collaborations like the one with Damiano David of Måneskin, Diesel is writing a new page in fashion. Tradition, innovation and sustainability blend together in a story that will surprise you. Don't miss the chance to discover how this iconic brand is changing the rules of the game! Read on to find out more.

Diesel: Tradition, Innovation and Sustainability

Diesel, founded in 1978 by Renzo Rosso, is a brand that has evolved from a pioneer in the world of denim to a leader in the premium fashion sector. Rooted in tradition, it offers valid alternatives to traditional luxury.

The New Era with Glenn Martens

In 2020, the arrival of creative director Glenn Martens marked a new era for Diesel. Martens has been able to blend innovation and respect for the DNA of the brand, bringing it back to the center of the global fashion scene. His collections have attracted the attention of a young and dynamic clientele, with 36% of sales coming from the 16-25 age group.

Diesel For Responsible Living

Diesel For Responsible Living represents the brand's concrete commitment to more sustainable and responsible fashion. This strategy is based on four fundamental pillars:

• Be the Alternative: challenging the fashion status quo, proposing innovative and alternative solutions.
• Stand for the Planet: committed to environmental protection, reducing ecological impact through sustainable practices.
• Celebrate Individuality: Promote individuality and personal expression, encouraging diversity and inclusivity.
• Promote Integrity: Uphold integrity by adopting ethical and transparent practices in all business operations.

These pillars guide Diesel in creating products with a reduced environmental impact, investing in circular innovations and promoting transparency, inclusiveness and fairness. The company is committed to concrete actions to reduce greenhouse gas emissions, optimize the use of water resources and improve reuse and recycling rates across its operations.

Diesel: Attention to detail

The production of Diesel clothing and shoes stands out for its attention to detail, the use of high-quality materials and a design that combines tradition and modernity. Each piece is a fusion of creativity and functionality, offering the customer a unique experience that goes beyond the simple function of clothing.

Diesel Kid, the line dedicated to children and teenagers, represents the perfect combination of quality and style. Created to meet the needs of the youngest, it offers resistant and comfortable garments without sacrificing the distinctive aesthetics of the brand. Each item is designed to accompany the daily adventures of children, guaranteeing freedom of movement and a fashionable look.

The Diesel Kid collection stands out for its use of durable materials and a design that reflects current trends, allowing young people to express their personality through clothing. Careful selection of fabrics and attention to detail ensure products that maintain their beauty and functionality over time.

Collaboration with Damiano David: A Meeting of Styles and Visions

In 2024, Diesel embarked on an extraordinary collaboration with Damiano David, the charismatic former frontman of Måneskin, known for his bold and provocative style. This partnership gave birth to a capsule collection that embodies the essence of both: a mix of sensuality, irreverence and innovation.

The genesis of this collaboration was spontaneous. Glenn Martens, Diesel's creative director, noticed Damiano's frequent use of Diesel garments, appreciating his distinctive way of wearing them. Fascinated by the singer's unique style, Martens decided to learn more about Damiano and his music, recognizing an extraordinary talent in him.

The resulting collection reflects a shared vision of fashion as an expression of confidence, power and authenticity. Both agree that sensuality comes from attitude and the ability to express yourself with confidence. A distinctive element of the collection is the reproduction of Damiano's tattoos on tight tops, giving fans the chance to wear a part of his visual identity.

This collaboration not only brought together the worlds of music and fashion, but also underlined Diesel's commitment to promoting individuality and self-expression, core values of the brand.

Diesel Kids on Tamaiti Boutique

If you want to discover the complete Diesel collection dedicated to children and teenagers and let yourself be won over by the excellence, style and sustainable commitment that have always distinguished this iconic brand, you are in the right place.

Diesel is on Tamaiti Boutique! Let yourself be won over by the excellence, style and sustainable commitment that have always distinguished this iconic brand.

Discover the Collection